June 23, 2017
June 23, 2017
What does a newly designed website and an article about the opioid crisis have in common?
Both received gold awards at the 27th annual New England Society for Healthcare Communications (NESHCo) conference June 8 in Falmouth, Mass.
In the category for Website – $100,000 or more, Cooley Dickinson Health Care received a nearly perfect score. The redesign and subsequent launch of the nearly 700-page website was a monumental effort that required the skills and participation of hundreds of employees in nearly every clinical, creative, and administrative discipline. The project also included the in-sourcing of Cooley Dickinson’s call center, which required a complete reorganization of the marketing team’s work.
In the Excellence in Writing category, From the Frontlines of Care: Cooley Dickinson Addresses the Opioid Crisis, an op-ed on a crucial and rapidly growing public health issue that ran in the Daily Hampshire Gazette, earned a second gold award. The article sought to set expectations for how care is delivered and offered to educate community members in a sensitive, appropriate way.
In addition, a campaign about the new Orthopedic Injury Clinic received an award of excellence.
About the Lamplighters
The Lamplighters were established to showcase and honor excellence in healthcare communications throughout the New England region. The 2017 competition totaled 352 entries which were independently judged by the Mississippi Society for Healthcare Marketing and Public Relations, the Wisconsin Healthcare Public Relations and Marketing Society, and the Louisiana Society of Hospital Public Relations and Marketing.
Altogether, 51 organizations throughout New England were recognized for their excellence in healthcare communications, taking home a combined 199 awards (gold, silver and Awards of Excellence).